Digital Marketing
Reduce OTA Commissions | Steer More Business to the Hotel’s Website
KEY ADVANTAGES
- Digital Display Ads
- Search Engine Optimization
- Digital Retargeting
- Meta-Search Marketing
- Social Media Targeting
- Search Engine Marketing
Our geo-targeted Digital Marketing Campaigns are crafted specifically for each of our hotels. By focusing on the consumer’s complete beginning-to-end Path to Purchase, we stand out from the industry’s typical reliance on shallow advertising activities.
Search Engine Marketing
GOOGLE HOTEL ADS
Key’s Search Engine Marketing (SEM) tools allow our hotels’ rates and inventory to be synced directly from their Property Management Systems to Google Hotel Ads, Bing and other search engines, displaying availability in real time on search pages and Google Maps for travelers that are ready to book. Our experts at Key strategically manages our properties’ SEM campaigns.
META-SEARCH MARKETING
Key’s Search Engine Marketing (SEM) tools allow our hotels’ rates and inventory to be synced directly from their Property Management Systems to Google Hotel Ads, Bing and other search engines, displaying availability in real time on search pages and Google Maps for travelers that are ready to book. Our experts at Key strategically manages our properties’ SEM campaigns.
Display Marketing & Retargeting
Our Digital Marketing Department offers revolutionary technologies to reach geo-targeted guests, optimizing our hotels’ web-direct bookings and reducing OTA commission expenses while improving brand awareness. Through digital prospecting, social media marketing and retargeting efforts, Key places its hotels in front of targeted consumers who are in the market for their respected destinations. Then, once ready to commit, Key connects the consumer to the hotel’s website for booking and retargeting should the consumer leave the hotel’s website.
Social Media Marketing
Our Digital Marketing Department offers the latest technologies to reach target consumers on social media platforms, optimizing our hotels’ web-direct bookings and reducing OTA commission expenses while improving brand awareness. Through social media prospecting and retargeting efforts, we place our hotels in front of targeted consumers who are in the market for the respected destinations. Then, once ready to commit, Key connects the consumer to the hotel’s website for booking and retargeting should the consumer leave the hotel’s website.
